BRANDING GUIDE

BRAND ESSENTIALS

• LOGOS

• FONTS

• ATHLETIC LOGOS

• COLORS

• PHOTOGRAPHY

• LANGUAGE
   

COLORS

primary color

The Miller School of Ablemarle school color is Bell Tower Teal. It is the primary color and is paired most frequently with white. Exact color must be used at all times. 

BELL TOWER TEAL
Pantone: 308 C
HEX: #00577d
RGB: 0, 87, 125  

accent & special-use colors

These secondary colors should only be used as accent colors in print and website use (and other specific purposes). They should never be used as a background color for primary logo. Meadow wheat can be used on accent apparel such as hats. However, logo must be used with Bell Tower Teal background. Red Devil Maroon is reserved for Alumni events.