BRANDING GUIDE

COLORS

primary color

The Miller School of Ablemarle school color is Bell Tower Teal. It is the primary color and is paired most frequently with white. Exact color must be used at all times. 

MSA_Colors_308.jpg

BELL TOWER TEAL
Pantone: 308 C
HEX: #00577d
RGB: 0, 87, 125  

accent & special-use colors

These secondary colors should only be used as accent colors in print and website use (and other specific purposes). They should never be used as a background color for primary logo. Meadow wheat can be used on accent apparel such as hats. However, logo must be used with Bell Tower Teal background. Red Devil Maroon is reserved for Alumni events.

MEADOW WHEAT
Pantone:
HEX: #A89261
RGB:

RED DEVIL MAROON
Pantone:
HEX: #390606
RGB:

MSA_Colors_583.jpg

UPPER MEADOW GREEN
Pantone: 583 C
HEX: #b9bf15
RGB: 185, 191, 21

LIGHT GREY
Pantone:
HEX: #f0f0f0
RGB:

IVORY 
Pantone:
HEX: #f5f3f0
RGB:

MSA_Colors_grey.jpg

OLD MAIN GRAY  
Pantone: Cool Gray 4 C
HEX: #bababb
RGB: 186, 186, 187

ATHLETIC TEAM COLOR Back-up

Due to embroidery and screen printing limitations as well as options available through MSA's uniform providers, the athletic team colors on some uniforms can be different than institutional Bell Tower Teal. Bell Tower Teal always should be used when possible. This “back-up” color is only used when absolutely necessary. For athletics, Upper Meadow Green, Meadow Wheat, or Maroon should not be used on uniforms as primary nor secondary color. 

MSA_Colors_ATEAL.jpg

MAVERICK TEAL  
Pantone: 7468 C
HEX: #0083a9
RGB: 0, 131, 169